By Elizabeth Outka
In an remarkable phenomenon that swept throughout Britain on the flip of the 19th century, writers, advertisers, and designers started to create and promote photos of an genuine cultural realm sarcastically thought of outdoor undefined. Such pictures have been situated in nostalgic photos of an idyllic, pre-industrial previous, in supposedly unique gadgets now not derived from prior traditions, and within the excellent of a purified aesthetic that would be separated from the mass marketplace. offering a full of life, designated examine of what she phrases the "commodified authentic," Elizabeth Outka explores this significant yet missed improvement within the background of modernity with a piercing examine shopper tradition and the selling of authenticity in past due 19th- and early twentieth-century Britain.
The booklet brings jointly quite a lot of cultural resources, from the version cities of Bournville, Port solar, and Letchworth; to the structure of Edwin Lutyens and Selfridges division shop; to paintings via authors equivalent to Bernard Shaw, E. M. Forster, Henry James, D. H. Lawrence, James Joyce, and Virginia Woolf.